When I start work with a client on a bigger project, I build mood boards or a collaborative pinboard, depending on the project. I really enjoy the process of clarifying the brand through colors, imagery, and texture, and sometimes it’s really surprising to see what comes together on the page. Recently, I started on a very fun website project. Here’s a small section of the mood boards I presented–the color palettes:
And she chose option number 3! I can’t wait to share more as the site progresses.