When I first saw Emmett Malouf Textile designs, I knew it would be an amazing project to work on. Owner and designer Linda Walter has been heading the company for the past twenty years, and she’s curated a lovely, eclectic collection that’s a bit French country, a bit Southwestern flair. She needed a new site that would put her designs front-and-center for clients.
We started with the mood board, which helped clarify our direction (feminine and bright, with a splash of whimsy). Then we went through a few rounds of revisions, arriving at a cream and pale blue palette that could showcase the designs. As I’ve been working on my own, I’ve begun to realize that my aesthetic leans towards the clean and streamlined, with just a bit of influence from classic layout and typography.
Then began the programming to make it all come alive! I won’t lie; this was the hardest part. But also, in many ways, the most rewarding! The home page features a slider, and each grid page displays the collections in all their colorful diversity.
The product pages feature a gallery of images, along with some lovely copy written by Kathleen Blackburn. A contact form allows the viewer to get in touch with Linda to find out more about the company.
Best of all, I built a back-end content management system that allows updating of images, copy, and products, making this site an evergreen solution for the growing business. It was a joy to work with such a great brand! See the site in action here.